The Illinois High School Association’s fourth annual High School Competitive Cheerleading Finals is being held this weekend at U.S. Cellular Coliseum. The event features 100 cheerleading squads competing for a state championship trophy.
But no matter which team takes home the title, our community ends up a winner.
About 8,000 cheerleaders, coaches, moms, dads, brothers and sisters are expected to attend. The Bloomington and Normal Area Convention and Visitors Bureau estimates that the event will translate into 1,500 room nights.
That’s the equivalent of filling 15, 100-room hotels for one night.
Using a conservative formula that estimates how much the average visitor spends in a day, the Bureau believes the cheerleading finals will have a direct economic impact of $750,000 for the weekend.
In addition to increased receipts at hotels, restaurants, gas stations, and general merchandise stores, many of those dollars come back as tax revenue. The best kind of taxes are the ones paid by somebody else.
Cheerleading is growing in popularity, and our community is fortunate to be the first and only host community of the state championships. We appreciate IHSA’s decision to keep this competition here.
As a member of the BNCVB board of directors, I recognize tourism is an important industry around here and that’s why it’s essential that we continue to improve our local tourism infrastructure. One of the nation’s finest amateur softball complexes, Champion Fields, will host the ASA Girls 12 and under national fastpitch softball championship this summer, drawing about 100 teams. Some teams will play here several days.
The 12-and-under age bracket also attracts their parents, grandparents, and siblings. The Town of Normal is looking forward to hosting this event and has developed a well earned reputation as an excellent host community for championship softball.
While not all events are as glamorous as an IHSA or ASA championship, a visitor is a visitor, and we welcome each and every one of them.
Enjoy your stay.